Cristina, thanks for sharing this! It's very timely as I'm currently working on a total overhaul of my website, and one of the ideas I have in mind actually includes "I am the only..." - but first I need to make sure it's true, and I'm not sure how to do that!
Cristina Favreau
· 1 year ago
Janet, I find it interesting when you say that first you "need to make sure it's true."
But I know what you mean. Obviously, you can't say "I'm the only VA specializing in time management." Besides, where's the sizzle in that?
Get creative. The thing only you are good at can come from anywhere. It could be your approach, your personality, your strengths, your niche, recognition/awards you've received, years in business, milestones achieved, famous client... the possibilities are endless.
And remember, if you're the only one saying you're the only one... who's going to argue with you?
Let us know what you come up with!
Paul Simister
· 1 year ago
Cristina I really like this "only" idea and I have to admit that it is one I hadn't heard before.
The one problem I see is that it could beg the question "How do you know?"
At the centre we are all unique and have been shaped by our experiences, education, reading, attitude and personality which no one else shares but it can be a little difficult putting that into a short USP style sentence.
All Comments
But I know what you mean. Obviously, you can't say "I'm the only VA specializing in time management." Besides, where's the sizzle in that?
Get creative. The thing only you are good at can come from anywhere. It could be your approach, your personality, your strengths, your niche, recognition/awards you've received, years in business, milestones achieved, famous client... the possibilities are endless.
And remember, if you're the only one saying you're the only one... who's going to argue with you?
Let us know what you come up with!
The one problem I see is that it could beg the question "How do you know?"
At the centre we are all unique and have been shaped by our experiences, education, reading, attitude and personality which no one else shares but it can be a little difficult putting that into a short USP style sentence.