DISQUS

The Savvy Entrepreneur: Marketing Makeover: Twitter Profile, Part 1 - Your Picture

  • Marie-Renée · 7 months ago
    Dear Cristina,

    Thank you so much for your post. It made me realize that I had set a Twitter account but hasn't done anything with it. Shame on me : I had my logo as a picture! So I put a not-too-old picture of me instead. I also add information as well.
    Oh! And I'm following you now... :-)
    Did you know that I'm thinking of you as a VA Guru? :-)

    MR
  • Vickie Turley · 7 months ago
    I agree totally. In fact, the picture I have on twitter is old and well, not flattering! LOL! But I've tried and tried to upload my new (professional) headshot and it tells me it's too big. If someone can help me to resize that picture to fit twitter's dimensions, let me know.
  • Anne Witkavitch · 7 months ago
    Donna Toothaker mentioned this post and, I agree, the photo is a major part of a personal and professional brand! Thanks for pointing this out. I'm not a VA, but I'm a communications professional with my own firm. I am so careful to make sure my Twitter and LinkedIn photos are my professional one. I cringe when I see people post poor quality shots or casual pictures. This is why it is SO important people understand why they use different social media tools and which "brand" they will put forward. Even for Facebook, which for me is more personal, I never post pictures I would not want the world to see. I challenge people to check out Google Images from time to time and see if their internet pics are showing up! Nice post.
  • Lisa · 7 months ago
    In many respects I agree as well and I really like Julie Bestry's comments (very much the direction I was going to go in).

    I'd like to add that for artists and photographers, sometimes their Avatar can match their profession without including them and still look professional. I think that in and of itself speaks volumes about who they are. PLUS, if they include their website/blog link that either contains a picture of or has a link with a picture to (their "about" page for instance), by not putting their picture directly in their avatar, it also drives traffic to their website.

    I have a very eclectic friend who is a very prolific writer who does not enjoy having her picture taken if she's looking directly at the camera but has a lovely Avatar (with her face looking down) that defines her and still looks professional. That's an example of what I mean.

    Bottom line, I think it's OK to put an Avatar that defines you that can still look professional. Depends on the person and what they are using Twitter for.

    Just my humble opinion.

    By the way, I really like @laurenhidden 's avatar. That's very artistic and professional all at the same time. Very nice!
  • Julie Bestry · 7 months ago
    Christina, I have to agree with you on all of this--up to a point. Use of a logo in a social networking arena only seems to make sense if the profile belongs to the company and not the individual, as is the case with large companies whose marketing/social networking representatives might change over time. For small companies and solopreneurs, like virtual assistants, coaches and professional organizers, a personalized approach (with a photo) is far more likely to inspire someone to feel comfortable to follow you and possibly hire you.

    A "grown-up", professional photo communicates that you are a grown-up professional. A photo of your children or pets communicates (i.e., it's inferred, even if not intentionally implied) that your professional life is secondary to your personal life. Sure, kids are great, but if you're using social networking for business, think of your profile as your résumé. You wouldn't put Rover's picture on your résumé, would you?

    The only area in which I disagree regards the use of graphic or avatar. A small number my colleagues have had professionally-designed avatars of themselves that look strikingly like them and yet are ageless and cheery in a compelling way. On Twitter, @JohnTrosko and @declutteryou's Scott Roewer have chosen effective avatars. It's them (John & Scott), "only better". My colleague Kim Oser, @putitaway, previously used this to similar effect.

    In general, though, I agree that a well-written, professional profile must be matched with an authentic, professional, classy yet charming photo that draws the uninitiated reader/follower/prospect closer. I know a few of the VAs whom you profiled, including @JanetBarclay, @OfficeQueen (Tracey Lawton) and @DonnaToothaker, and you're correct--they got it right. And so do you, Christina.
  • Karri Flatla · 7 months ago
    Thanks for the mention Christina!

    Once I found my momentum with Twitter I realized that I needed to treat my profile like a mini-website. It has to compliment your personal branding strategy or why bother?

    Chris @twitartdotcom did the custom background he did for me - best hundred bucks I could have spent!

    Cheers.
  • Donna · 7 months ago
    Sweet! Thanks, Cristina! Proud to be included in your list! And all very well said, too! Great post!
  • Susi Schuele · 7 months ago
    Thanks so much for mentioning me :-) I really appreciate that! This is a great article and certainly is on spot! One other thing to remember is that people view Twitter profiles and backgrounds in different resolutions on their computers. Be sure to account for that if you are building your own in PowerPoint or Photoshop.
  • Sherra Scott · 7 months ago
    Yay! Glad to see I made it to the "got it right" list. Thanks! :)
  • Jaime Lee Mann · 7 months ago
    I love this post - thanks for the kudos! I started my Twitter career with a professional headshot as my avatar, but I realized that wasn't "me". I put a candid photo up there because I want to be genuine and I want people to see the real me. Take it or leave it :)
  • KateLaFrance · 7 months ago
    Thank you for mentioning me! I am absolutely thrilled and you are absolutely correct in your analysis of why VA's need to take their Twitter image seriously. Thank you for this informative post.
  • SusanKov · 7 months ago
    Great article, Cristina! I changed my picture (it was a couple of years old!) But I had new one taken at Summit so it was time to change it. Thanks!!
  • Cristina Favreau · 7 months ago
    Love your picture. I would totally recognize you at a networking event if I saw you (is it cheating because I met you before??)
  • Tracey Lawton · 7 months ago
    Thanks Cristina! I was telling my TAG members a couple of weeks ago that they need to include their REAL picture on their Twitter profile - and why! And here's another little tip I shared with them...

    If you gave yourself a nickname when you signed up with Twitter (like I did @officequeen) make sure you include your REAL name in your profile so that someone searching for YOU can find YOU!

    ~ Tracey
  • Cristina Favreau · 7 months ago
    Thanks for confirming the whole name topic... That was the Twitter profile topic I tackled this week!