DISQUS

The Savvy Entrepreneur: Marketing Lingo Defined: Guerilla Marketing

  • Maryan Pelland · 1 year ago
    Thanks for reminding me of how well unconventional approaches work, if they are well thought out.
    I'm always evangelizing the sites I work for and with - sometimes I forget to color outside the lines. This morning you inspired me to write an email to an organization looking for a new convention venue. I have nothing to do with tourism in my community, Gulfport, MS, but I have a deep respect for the recovery here and think it's a great venue. So I extolled its virtues to the organization in question and ended with a tiny little sentence about my writing at DemystifyingDigital.com, and included my v-card contact info.
    An opportunity to support my community and make a new contact. You made me do it. Thanks!
  • Mike Smith · 1 year ago
    Thanks for the link :) I am working on some more Guerrilla Marketing articles soon as well. The Guerrilla Marketing book is on my desk at all times. Definitely a reference book in many situations.
  • Ricardo Bueno · 1 year ago
    I followed through on the links that you provided and am finding the information very much resourceful!

    I enjoyed this bullet point in particular:
    *"The marketer should also concentrate on how many new relationships are made each month."

    Along the lines of this bullet point, I'm currently reading Seth Godin's "Permission Marketing" and I find it very relevant to what some of us are trying to achieve (this of course from a business perspective).
  • Cristina Favreau · 1 year ago
    Maryan, thanks for joining us. I'm glad my description of Guerrilla Marketing inspired you to "color outside the lines."

    Please let us know how the rest of your marketing efforts go. I'm always interested in finding what strategies work for what types of businesses.

    All the best!
  • Cristina Favreau · 1 year ago
    Mike, I'm so glad to have found your blog. In researching my article, I searched the internet for hours to find sites sharing actual Guerrilla strategies. Thanks for giving so much information on your blog. I look forward to your future articles, so I can link them back to here!
  • Cristina Favreau · 1 year ago
    Ricardo, anything written by Seth Godin, in my humble opinion, is a must read if you want to learn how to market your business effectively.

    Marketing really is about building relationships and nothing about making a sale. The sooner entrepreneurs realize that fact, the better!

    Please let us know how your marketing efforts go!