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I was watching TV this weekend and saw an ad for a weight loss supplement. It said:
"Eat all you want and still lose weight. That's right! Eat all you want and still lose weight! And if it weren't true, we couldn't say it on TV!"
OMG. Really?!? This is the ad these people came up with? Oy Vey! I think the saddest part is, there are truly people out there desperate enough to believe this ad... and those are the EXACT people that this company is praying on.
We're on the same wave-length Cristina - I'm talking about something similar on my blog... I taught a marketing workshop this weekend and one of my participants called this sort of marketing "wonky flummoxing."