The Savvy Entrepreneur - Latest Comments in Info Product Faux Pas

Re: Info Product Faux Pas

Heather — Sun, 19 Aug 2007 06:57:24 -0000

Well said Christina! I am fairly new to the blogging world and am learning all the time. Being faced with so many 'experts' out there is a challenge, and sorting the wheat from the chaff is a time consuming exercise.

I have bought several ebooks over the past few months and have also been quite overwhelmed with what is offered for free - Chris Garret's 'Killer Flagship Content' - is a great example, but I too get incensed with poorly written, and overpriced material.

Re: Info Product Faux Pas

Jenn Givler — Tue, 14 Aug 2007 09:31:38 -0000

Once again - Brilliant!! You have caused quite a rant in me, which I have posted over at my blog, and linked to you ;)

I totally agree. I am so sick of this mega-leverage game. Now, I'm all for leverage - but it HAS to be quality.

If I'm spending money with you, I don't want typo's, and I don't want something thrown together.

I agree - if you tout that you're making that much money, spend some of it to produce something sans the typo's and transcripts.

Re: Info Product Faux Pas

Andrea Cannavina — Tue, 14 Aug 2007 06:45:04 -0000

Cristina:

I thought I was alone!

I have often come across the same as you - transcripts of someone's first teleclass being sold as a stand alone product.

In fact, there are many out there who have built up their own practice by touting this exact process as the way to make money "on line".

Unfortunately, what the eager beavers miss is exactly what you state - rather than earn income from the class, build their credibility with those who pay for their products and thereby increase their recurring sales and presence - they leave their customers feeling more like "I paid how much for this?!"

Also, the same people who provide their unedited transcripts as books also have a tendancy to offer up their unedited teleclasses as a "podcast".

Just like a transcript is not a book or guide, recording a teleclass and posting it on line does not make it a "podcast". A podcast is professionally produced with music, an appropriate intro, all the filler words (ums, ahs, etc.) edited out, etc.

I hope your readers realize that with the investment of a few dollars on editing - informational products can be wonderful practice building tools for service professionals.

Cheers!

Andrea Cannavina, MVA
LegalTypist, Inc.
www.legaltypist.com