DISQUS

Jenn Givler · 2 years ago

I actually saw this and read the page too, Cristina.

I couldn't bring myself to read the whole thing, actually - it sort of disgusted me about half-way through. And I was actually surprised that someone I knew was helping to promote such a thing...

Anyway - this goes against everything I teach with marketing as well. Now, I agree - if there is a particular product or type of business that this is suited for, I'd love to be enlightened.

However, it is my feeling that if you have to trick someone into purchasing from you - what does that say about your business and the products you offer?

I would rather have potential clients come to my web site, really resonate with me, and then continue to want to build a relationship with me. I love what you say about building "clients for life." That articulates my idea of marketing so well.

Ads like this are the exact reason people shy away from marketing, or think marketing is a bad word.

People don't want to resort to these tactics - they feel un-natural to most people. And, you risk losing really wonderful potential customers because they get a snake oil salesman feel from your page - ick!

Cristina Favreau · 2 years ago

Jenn, I knew you'd get what I'm talking about.

It made me smile when you said "they get a snake oil salesman feel from your page - ick!" It made me think of a newsletter I got last week, describing where the term 'quack' comes from, which is basically someone who boasts about his salves and has no merit!!

I'll have to find the link with the graphic and post it here.

As usual, thanks for keeping the conversation going!!